With Ford finishing manufacturing vehicles in Australia, they wanted to do something spectacular with their last four saleable vehicles.
As our long term customer with a 26 year relationship, they naturally turned to us to help out and turn the sale into a landmark special auction event.
Led by Ford National Account Manager, Jeff Sakellaris and Director of Marketing, Justin Hodgson, we put together an extensive promotional program to advertise the sale of the final four Fords and organised the onsite charity auction which was held on Saturday October 15.
We built a dedicated ‘Fords Final Four’ website through Dealer Solutions which advertised the cars for sale and allowed people to register for Simulcast in order to participate in the auction.
Manheim promoted the event with a full page advertisement in GoAuto, emailing Ford Dealers and numerous Facebook posts including a Live Stream on the day of the auction. The Facebook stats were impressive:
– 390,850 people reached
– 37,300 views of the LiveStream 1,513 Likes
– 447 Shares
– 906 Comments
During the week leading up to the event and after the conclusion of the auction, Manheim and Ford generated a wide range of press in print and digital media outlets, with many newspapers and automotive websites featuring pieces on this iconic event.
The auction which was held at Avalon, as part of a ‘Ford Loyalist’s’ event was an invitation only affair. A total of $353,000 was raised which Ford Australia donated to their long term charity partners. The proceeds were distributed between a Geelong based Charity, Give Where You Live to help the local community and two student robotics programs in Broadmeadows and Geelong.
Campbell Jones was extremely happy with the result and proud of our team for the work they did to produce a successful auction for Ford.
“This was an outstanding team effort within a tight timeframe! This shows the power of our combined forces.”
“Well done to all involved and thanks for looking after our major partner of 26 years in Ford,” he said.
“It was a great result for Ford in a difficult time and we thank our Cox Automotive family for their hard work.”
– Falcon XR6 Turbo Ute – $81,000
– Territory Titanium MKII – $68,500
– Falcon XR6 Sedan – $81,500
– Falcon XR6 Sprint – $122,000
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